Internal · Unlisted
Brand Kit
The complete visual identity system for the Marc Domancie personal brand — colors, typography, logos, icons, social templates, and usage guidelines.
Logo & Wordmark
Primary brand marks and usage guidelines
Primary Wordmark
Main logo — dark backgrounds
Website, presentations, headers
Minimal Mark
Compact — avatars, favicons
Social media, app icons, small spaces
Stacked
With descriptor — formal use
Business cards, email signatures
Apple Glass Variant
Frosted glass icons for iOS, macOS, and presentation decks
Usage Rules
- • Always include the green dot — it's the brand signature.
- • Minimum clear space: width of the period on all sides.
- • Only use on dark backgrounds (hsl 220 20% 4% or darker).
- • Never stretch, rotate, skew, or add drop shadows.
- • Glass variants only on frosted/blurred surfaces.
Animated Logo
Motion version for intros, video, and presentations
Hover to replay · Use for video intros, splash screens, and keynotes
App Icons & Favicons
Platform-specific icon treatments and sizes
Favicon
32×32
App Icon
180×180
iOS
1024×1024
Android
512×512
Core Palette
The foundational colors of the brand
Neon Green
Primary accent, CTAs, highlights
Background
Page & app backgrounds
Card Surface
Elevated surfaces, cards
Foreground
Primary text, headings
Muted Text
Secondary text, captions
Border
Dividers, outlines
Extended Palette
Accent colors for iconography, social media, and feature differentiation
Lime 400
Light accent variant
Emerald 500
Success states, positive
Cyan 400
Info, links, secondary accent
Violet 500
Premium, creative features
Amber 400
Warnings, highlights
Rose 500
Destructive, urgent
Slate 700
Subtle backgrounds
Slate 900
Deep surface layer
Gradients
Pre-approved gradient combinations for backgrounds, cards, and overlays
Neon Surge
Midnight Glow
Solar Flare
Deep Ocean
Carbon
Glass Green
Iconography
Icon style, weight, and color rules for consistent visual language
All icons use Lucide React — 24px, 1.5px stroke weight, rounded joins. Color follows the context:
Icon Color Variants
Typography
Font families, weights, and scale
Display / Headings
Space Grotesk — 400 · 500 · 600 · 700
H1: 48–60px · H2: 30–36px · H3: 24px
Building AI systems.
Body / UI
Inter — 300 · 400 · 500 · 600 · 700 · 800 · 900
Body: 16px · Small: 14px · Micro: 12px
Clean, readable text for everything else.
Social & Marketing Formats
Standard dimensions for every platform and use case
Instagram Post
1080×1080px
Instagram Story
1080×1920px
LinkedIn Banner
1584×396px
X/Twitter Header
1500×500px
OG Image
1200×630px
Email Signature
600×200px
Email Signature
Standardized signature block for professional correspondence
Marc Domancie.
Founder & AI Operator
marcdomancie.com · ceo@marcdomancie.com
Copy this layout into your email client. Use Inter 14px for body text.
Voice & Tone
How the brand speaks across all channels
We sound like:
- ✓ Direct and confident
- ✓ Technical but accessible
- ✓ Builder-first mindset
- ✓ Calm authority
We never sound like:
- ✗ Hype-driven or salesy
- ✗ Overly casual or slangy
- ✗ Corporate jargon-heavy
- ✗ Apologetic or uncertain
Download Brand Pack
Logos (SVG, PNG), color swatches, icon set, social templates, and email signature files. For authorized use only.